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Pune City: Early Access
This immersive piece compares life in Pune to a chaotic, bug-ridden simulation game—where objectives are unclear, progress resets, and survival depends on persistence rather than power-ups. Through satire and vivid imagery, it critiques the dysfunction of urban infrastructure and the quiet resignation of citizens, ultimately suggesting that while the system may be broken, resilience lies in how we navigate its glitches.
Jun 21, 20257 min read


I Knew You Were Trouble.
I have always loved the field of marketing for one reason more than any other — storytelling. It provides the opportunity to create...
Jun 13, 20258 min read


ALL MY LOVE
A bright light shone at the peak of the staircase, like the ramp into a spaceship. Blinded, he could make out silhouettes around him as...
Jan 26, 20255 min read


I remember it All Too Well...
The grass gleamed a bright yellow even as the sun was hidden behind a veil of clouds. The children below stomping away as they moved in...
Jan 10, 20258 min read


Finding the Social in the Media
2025 is here. As we celebrated the year that was, a gentleman in Africa gave me a Meta Wrapped. No, not Spotify or YouTube. It was way...
Jan 5, 20256 min read


Ground Control to Major Tom
I am an introvert. And perhaps the only consolation to knowing that I am one was to realise it way early in life. I might have been 8 or...
Apr 10, 20245 min read


'In my dreams, I have a plan'
You say ‘Stock Market’ and in a clock’s tick, my mind implodes with visuals I have read, seen, and experienced. Graphs. Yelling. Ticker...
Feb 17, 20243 min read


'If lost, return to Taylor Swift'
A pot sits on the stove, and she adds some leaves before pouring into her cup. Settling onto a wicker chair by the kitchen island, which...
Feb 7, 20244 min read


An Earnest Exposition for Design in Our Lives
It's been a while since I've taken a train journey. The last time was just before the lockdown. Despite the potential stress of traveling...
Jan 23, 20246 min read


Ronald and the Forbidden Fruit
It's 3 pm, and she waddles back home from the bus stop. Before responding to any question coming from the kitchen, she grapples with the...
Jan 7, 20244 min read


2023: The Annual Ghost Town Paradox
Phew, I look up for the nth+1 time to see if I can spot the mountaintop through the fog. Next, I am fixated on my shoes, taking one step...
Jan 3, 20244 min read


Collateral Beauty
What's been happening with me, you ask? Well, as your favourite author (wink) who mysteriously disappears and resurfaces, I've been on a...
Jul 14, 20235 min read


This Barbie has something to say!
Barbara Millicent Roberts, a 64 year old, resides in a candy-pink abode nestled beneath bubble-like clouds in a sky as blue as the ocean....
Apr 8, 20234 min read


Italy, my love...
You were surreal, You were deliberate, You were compelling, You were calming, You were spirited, But most of all you were in essence,...
Mar 26, 20234 min read


Surely Very Big crisis
Welcome to my Pillow talk! Your sight is blurry. You stare at the dizzying pattern of the spinning fan a little too long and sit up just...
Mar 20, 20235 min read


- Most popular headline that calls You to the Mined & Milled Community -
....Loading title.... It's mid-day, and you are lying on your couch staring at a giant screen, spending hours searching for something to...
Mar 12, 20234 min read


You're fighting for your life....
...inside a killer, thriller tonight (whip out that dance move!) Ooo.. I am writing after ages. But all good mining takes time - if...
Mar 8, 20235 min read


Front Man Speaking
I read numerous articles online before I began my MBA program. The degree, no doubt, is a prestigious one and has a definite career path...
Mar 30, 20225 min read


All of us are 'settled'?
In this article, I am inspired by the million moments that are like pit stops into the literal game of life that most of us don't even...
Mar 14, 20224 min read


We don't need no education marketing.
A social media minute can feel like a millennium or a second depending on how you look at it. For about a week now, I have been thinking...
Mar 5, 20224 min read
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